MOO Publishing (Medical Office Organization) – a leading provider of health – related news, information, and medical directories, was founded in 2007 when it launched the Medical Office Magazine, an editorial – based medical magazine published monthly in Russian. Since then the magazine has grown to a readership of 250,000, distributed to 2,200 different locations in the United States. Its companion website, Medicaloffice.org, is a web-enhanced version of the print magazine. Through 2008-2009, the company established the groundwork necessary to launch not only 4Health Magazine but also Directory and 4Healthmag.net. In 2010, MOO Publishing launched Wellness Magazine, a weekly publication that caters to a wide range of audiences and is popular in the Russian-American community.
4Health Magazine is a monthly, full-color, glossy, publication that encourages healthy living by fostering communication between doctors and patients. 4Health is produced by both journalists and doctors who share the dedication of delivering trusted, up-to-date health and medical information. Additionally, the magazine includes a detailed physician directory for easy access to local health professionals.
Medical Office Magazine is a monthly, full-color, glossy publication with over 100 pages in the Russian language. There are an estimated 5.5 million Russian-speakers in the United States and about 1.6 million residing in the New York Tri-State area. Most Russian-speakers are bilingual, however generally prefer to speak and read the latest news in their native language. The Russian-American market has one of the highest household incomes in the U.S., ($51,000) surpassing the Non-Hispanic white population ($46,000), Hispanic population ($33,000), and African-American population ($30,000).
The main focus of Medical Office Magazine is to provide consumers and professionals with up-to-date information about leading medical specialists, top health-related institutions, combined with the latest medical industry’s scientific and technology trends.
Medical Office Magazine reaches over 250,000 targeted readers monthly with actual number of 25K copies distributed in New York metro area. Medical Office Magazine is distributed exclusively to more than 1000 doctors, clinics and hospitals. The magazine is also available at numerous pharmacies, street boxes, newsstands, major food and book stores. All distribution points are inspected on a weekly basis by our own distribution team to ensure quality presentation and availability.
Wellness Magazine is a full-color publication, beautifully laid out and subscribed to by thousands of practitioners in the holistic community. Copies are placed in office reception areas, so there is a wide readership of key audiences for family wellness. Additionally, many providers order issues in bulk, to distribute to parent groups and other like-minded practitioners’ offices in their communities.